Market Minute: California stone fruit shipping for promotional opportunities
By
Ron Pelger
Market Minute: California stone fruit shipping for promotional opportunities
By
Ron Pelger
With May’s arrival, California stone fruit is officially in season and available for retail promotion. Early harvest apricots are coming in first, boasting exceptional quality, though a smaller crop may lead to an earlier finish. Cherries are also being shipped out but are priced higher due to a shortened season caused by late rainfall, which cut supplies by up to half. Expect cherry shipments to taper off quickly by late May, resulting in a gap until Washington cherries enter the market.
As the Georgia produce season gets underway, Producers Marketing LLC is taking a measured and strategic approach in 2026, focusing on consistent production, strong specialty pepper demand and maintaining quality across its core commodities.