The California Avocado Commission's mid-season grower and packer crop survey estimates volume to exceed 250 million pounds. This forecast for the 2024 crop is about 20 percent higher than the pre-season estimate. About 60 percent of the crop has been harvested, meaning there is about 40 percent of the California avocado crop still maturing and sizing on the trees.

As a floral professional, it’s vital that florists stay on top of the current wedding flower trends. To help, Rio Roses provided six innovative trends that blend old favorites with daring new ideas.

With summer right around the corner, Parker Farms is continuing its march up, and then back down, the Eastern seaboard to provide a plethora of regionally grown vegetables for its long list of customers.

Seven students from the table grape-growing regions of California earned scholarships awarded by California table grape growers.

Since 1985 California table grape growers have awarded more than 200 scholarships to help students in the grape-growing regions of California attend college.

Steve Michael Volpe, who started his produce career after finishing the seventh grade and later founded Royal Madera Vineyards, died peacefully on June 10; he was 100 years old.

Mr. Volpe was born on Aug. 20, 1923 in Cleveland to Louis and Esther Volpe. He was one of seven children. His early years began at Our Lady of Peace Catholic School. Upon completion of seventh grade, he joined the family business, P. Volpe & Sons in Cleveland. He enlisted in the navy in 1944 and was humbly honored to serve his country.