The U.S. watermelon category has experienced strong growth over the last year, with households across the country making an estimated $2.7 billion in fresh watermelon purchases. According to a recent shopper segmentation study conducted by the National Watermelon Promotion Board, an increase in annual watermelon purchases was driven by higher household penetration and spend within key shopper segments.

Progressive Produce is a year-round grower, packer and shipper of fresh produce, specializing in potatoes and onions as two of its primary commodities. For more than 50 years, Progressive has consistently delivered potatoes and onions with a commitment to performance and excellence, fostering strong and enduring partnerships along the way.

A hurricane strikes a wide area of farmland leaving destruction in its path. Crops are damaged and lost. The growers dramatically felt the result of the storm resulting in a substantial loss of business.

A grocery chain decides to shave a portion of its advertising flyer as part of a cost-saving reduction. This leads to cutbacks of featured items for special displays, which lower customer purchases as well as sales.

Zespri has released its November forecast for the 2024-25 season with forecast returns up across almost all categories from the last forecast in August.

At a per tray level, forecast Orchard Gate Returns have increased for all categories other than RubyRed, while forecast per hectare returns are now at record levels for Green and Organic Green on the back of improved yields while maintaining strong value in the market. Forecast per hectare returns for SunGold are also up from August and remain steady for Green14 and RubyRed.

Healthy Family Project’s annual Fall Produce for Kids cause marketing campaign with Publix took place Sept. 26 through Nov. 4 in the produce departments of all Publix stores. Seventeen produce companies provided 825,000 meals to the 37 Feeding America partner food banks in the Publix market area.