Growers Are Us to launch value-added products
Growers Are Us to launch value-added products
Miami-based Growers Are Us LLC has created a complete line of VegDeLite and FruitDelicious value-added products that it will introduce at the New York Produce Show Dec 1-3.
The VegDeLite product line includes multiple standalone value-added packaged vegetables and seven custom vegetable blends that are packed in six-ounce individual serving and 12-ounce family-size microwaveable packages.
This VegDeLite individual product line includes VegDeLite branded French beans, sugar snaps, broccoli and snow peas.
The VegDeLite custom vegetable blends product line includes VegDeLite branded snow peas, broccoli, carrots and English peas; sugar snaps and carrots; sugar snaps, broccoli and carrots; sugar snaps, carrots and English peas; purple snow peas and sugar snaps; asparagus tips and broccoli spears; and asparagus tips and sugar snaps.
Each of the new VegDeLite products is 50 calories or fewer per serving and is ready to microwave and serve without chopping, washing or mixing. The six-ounce VegDeLite product line is geared toward consumers on the go as a healthy snack, while the 12-ounce family packs are designed as an easy-to-prepare family side dish. All VegDeLite products are grown and packed in Guatemala and are available year-round.
The new FruitDelicious product line includes three unique and exotic fruits for healthy eaters and consumers looking for something new and different. They are eight-ounce baby plums, 10-ounce cherry plums and six-ounce cape goose berries. Each of these products is grown and packed in Colombia and is available seasonal from November to May.
“Our strength is our flexibility in developing innovative value-added branded and private-label produce products that are convenient, healthy and offer consumer value,” Dan Wahl, president of Growers Are Us, said in a press release. “While our passion is developing unique retail and foodservice products, our priority is always on food safety.”