Grimmway Farms introduces 'TRUE' organic juice
Grimmway Farms introduces 'TRUE' organic juice
Grimmway Farms, based in Bakersfield, CA, introduced its new line of "TRUE" organic juices to meet the needs of consumers in the super premium organic juice category.
Powered by Grimmway's Cal-Organic farming operation, "TRUE" blends Cal-Organic vegetables with a variety of organic fruits for a line of premium organic juice smoothies.
"Given the increased popularity of organics, we believed that it was time to develop a juice that combines our home farm grown vegetables with premium fruits to offer a unique and great-tasting organic fruit and vegetable blend," Steve Roodzant, general manager-beverage for Grimmway, said in a press release.
The new "TRUE" organic juice line consists of six full-bodied flavors -- Bunched Greens, Bananaberry Crush, Wild Berry Blend, Tropical Mango, Blended Blue and Pure Carrot -- in single-serve 12-ounce and multi-serve 28-ounce bottles.
"We analyzed the top seven selling flavors that account for the over half of the category sales, omitted pomegranate, and developed the remaining six flavors," Melissa Pine, vice president of beverage sales, said in the press release. "Our goal was to focus on the flavors that appeal most to the consumers. Despite the huge growth in the demand for organics, we knew that being organic wasn't enough, the product must taste great too."
Grimmway Farms provides established and reliable support within the growing demands of organics, especially as a niche within the super premium juice category. The company has received a tremendous amount of support and excitement around the initial launch of the new "TRUE" organic juice line. From retailers to consumers, many have expressed great interest in all that "TRUE" has to offer, praising its organic nature and premium flavor at a price comparable to the organic fruit and vegetable category.
A team of sales representatives and in-store merchandisers is available to collaborate with customers to develop a successful plan to launch the "TRUE" Grimmway Farms line of juices in retail, foodservice and convenience sectors.
