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BrightFarms getting ready to showcase Texas greenhouse

BrightFarms, a trailblazer in indoor-grown leafy greens, is set to shine at the upcoming Viva Fresh produce trade show in Houston this April 11-13. The company will be stationed at booth No. 820, offering insight into the opening of its Lorena, TX, which will commence operations in fall 2024.

BrightFarms' participation in Viva Fresh underscores its commitment to providing a fresh and secure supply of Texas-grown salad greens to retailers and consumers throughout the state. Attendees can anticipate learning more about the advanced climate and temperature control technology being integrated into the greenhouse to deliver best-in-category quality and freshness.  

"We are thrilled to celebrate our expansion into Texas at Viva Fresh,” said Abby Prior, chief commercial officer at BrightFarms. “With the opening of our new greenhouse in Lorena later this year, we will bring a leading brand with proven growth driving strength to the market.   

BrightFarms’ expansion plans are supported by the announcement of Cox Farms, a new business at Cox Enterprises focused on sustainable food and agriculture and one of the largest greenhouse operators in North America harvesting 360 million pounds of produce annually. With the support of Cox Farms, BrightFarms is poised to accelerate and expand its operational capacity at a scale never seen before in the US.

BrightFarms will also showcase its acclaimed Crunch Kit salads. Featuring BrightFarms' signature Sunny Crunch lettuce as the base, complemented by bold and flavorful toppings, these salad kits offer consumers a convenient and delicious meal option.

Recently, BrightFarms introduced two new flavors to its Crunch Kits lineup: the Mediterranean Crunch Kit, delivering an herby and tangy punch of flavor with feta cheese, roasted lentils, herbed flatbread and Greek feta vinaigrette; and the Southwest Chipotle Crunch Kit, featuring fire-roasted corn, tortilla strips, tangy cotija cheese and chipotle ranch dressing for a bold and flavorful experience.

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