The Texas International Produce Association delivered high-impact education at the 2026 Viva Fresh Expo, equipping produce leaders with both real-time market insights and a forward-looking strategy to compete in a rapidly evolving global landscape.  

Headlining the education program, futurist economist Richard Kottmeyer of FutureBridge challenged attendees to look beyond consumer-related volatility and rethink how fresh produce can be positioned as a higher value, health linked, consumer-relevant category over the next decade.

SAN ANTONIO — Y-TIPA, a division of the Texas International Produce Association geared toward association members under the age of 35, held a reception April 17, here, at the 11th annual Viva Fresh Expo, drawing up-and-comers who will shape the direction of the Texas produce industry in the years to come. Attendees had an opportunity to network and participate in fun team-building activities in a lively atmosphere ahead of the opening reception that followed.

SAN ANTONIO, TX – The 11th annual Viva Fresh Expo was a rousing success, featuring a completely sold-out show floor that drew a record 2,877 attendees. The three-day event was a testament to more than a decade of progress and purpose, and attendees were met with high energy throughout.

SAN ANTONIO, TX – The Texas International Produce Association held its 11th annual Viva Fresh Expo, here, April 16-18, drawing a record 2,877 attendees including 380 from the retail and foodservice segments. The sold-out expo floor included 199 exhibitors.

For La Bonanza Avocados, growth is not simply about expansion; it is about building a more controlled, efficient and reliable supply chain in an industry where consistency, quality and timing define success.

The company’s evolution into a fully integrated operation reflects that long-term vision, with a recent milestone marked by the opening of its new warehouse in Pharr, TX. More than a physical expansion, the facility represents a decisive step toward full vertical integration.

GLC Cerritos is riding a wave of momentum in 2026, driven by advancements in sustainability, expanding supply opportunities and evolving consumer demand, positioning the company as a forward-looking leader in the Mexican avocado category.