Market Minute: Promote tomatoes to greatly boost sales
By
Ron Pelger
Market Minute: Promote tomatoes to greatly boost sales
By
Ron Pelger
The tomato category is one of the top sales volume contributors in the produce department. Tomato sales for a 52-week period were a whopping $4.8 billion. That’s a whole lot of sales the category provided for retailers. Conventional tomatoes generated $4.5 billion with organic tomatoes at $325 million.
