PLM Winners: They’ve got the beat
PLM Winners: They’ve got the beat
Nearly 140 winners enjoyed $150,000-plus in cash and prizes courtesy of the 34th annual Idaho Potato Lovers Display Contest, including a Victrola jukebox package sweepstakes giveaway in each of the three Idaho Potato Commission regions.
Produce departments that keep their spuds tucked away in the back are missing out on natural growth opportunities, advised Ross Johnson, vice president of retail for the Idaho Potato Commission. No matter what the demographics of a retailer’s market are, savvy potato merchandising can help propel higher sales through the entire produce department.