Relationships drive the produce industry. Bruce Letchworth, a member of the Continental Fresh sales team, builds them the old-fashioned way: by telling the truth early, doing what you say you’ll do and treating people right.

Letchworth’s big personality and refreshing honesty have made him a natural ambassador for Water For All, Continental Fresh’s initiative supporting clean water and sanitation projects in Latin America.

“People don’t mind bad news,” Letchworth said. “They mind surprises. I try to communicate clearly and do what I say I’m going to do.”

The International Fresh Produce Association has opened registration for The Mexico Conference 2026, taking place May 13-14 in Guadalajara, bringing together Mexico’s produce leaders and the global partners who do business with them for two days of strategic insight, deal-making and decision-ready intelligence.

FullTilt Marketing, a marketing firm specializing in agriculture, fresh produce, and specialty food brands, has hired Shelby Miller as account manager, effective Feb. 16.

Miller brings a strong background in fresh produce marketing, business development and brand strategy, with hands-on experience supporting grower-shippers, retail programs and integrated B2B and consumer campaigns. Her expertise strengthens FullTilt’s niche focus on marketing solutions that understand the realities of agriculture and food systems from the ground up.

Ahold Delhaize USA recently held a groundbreaking ceremony for its new, state-of-the-art distribution center in Burlington, NC.

The more than $860 million investment represents a major milestone in Ahold Delhaize USA’s Growing Together strategy to modernize its supply chain and drive long-term growth for its U.S. brands. The new facility will add over 1 million square feet of fresh and frozen distribution capacity to support the Food Lion brand and other grocery brands, while creating more than 500 new jobs over time.

The Vidalia Onion Committee recognized two leading farming operations during its Annual Celebration & Awards Ceremony on Saturday, Feb. 7, honoring excellence in production and long-term investment in the Vidalia onion industry.

Bland Farms was named the 2025 Vidalia Onion Grower of the Year, an award sponsored by R.W. Griffin Warehouse. The Grower of the Year Award recognizes a Vidalia onion farm that exemplifies excellence in production, innovation, stewardship and leadership within the industry.

Proven Winners and Pure Line Seeds Inc. have entered into an agreement to offer an exclusive collection of top-performing vegetable plants under the Proven Harvest by Proven Winners brand name. By adding Pure Line Seeds as a brand licensee, Proven Winners is proud to grow its offerings and partner with one of the world’s leading suppliers of innovative, flavorful and nutritious vegetable plants and seeds.