Cecelia Packing Corp., one of the Central Valley’s leading grower, packer, shipper and marketers of premium California citrus, and JC Farm Management, its affiliated farming business, announced that Roger Cruz has been appointed as president of both Cecelia and JC Farms, succeeding David Roth, longtime president.

To know Bruce Letchworth is to love Bruce Letchworth. 

The Continental Fresh sales associate will greet you with a warm, reassuring handshake. He’ll tell it straight — and waste no time telling you. Most importantly, he treats people right, every step of the way.

Southeast Produce Council’s Southern Exposure is an important winter gathering for Maurice A. Auerbach and the company is once again planning an active and engaged presence at the event.

The company plans to attend and exhibit, bringing a sizable team to ensure strong coverage both at the booth and across the show floor. 

With a growing Asian population and more acceptance in the mainstream market, officials at House Foods Holdings USA are certain that the booming tofu market is something that should lead to greater sales and profits for their company and customers for years to come. 

Sprouts Farmers Market Inc. announced that Don Clark has been appointed as the company’s new chief merchandising officer and Amanda Rassi has been appointed as the company’s chief customer officer. In conjunction with Clark’s appointment, Scott Neal, the company’s current chief merchandising officer, will be retiring from the company.

Garry Bergstrom has never been particularly comfortable with titles. Even after a 45-year career at Publix Super Markets, even after rising to business director of produce and floral, even now as he prepares to receive the Southeast Produce Council’s highest honor Bergstrom still describes himself the same way he always has: a farm boy who tries to do the right thing.