Offshoot Brands announced the appointment of Jenna Schulte as vice president of sales and operations.

In this newly created role, Schulte will lead the integration of sales strategy and operational execution across the organization, supporting the company’s continued expansion while strengthening customer partnerships and internal capabilities.

At the Texas International Produce Association’s Viva Fresh expo, Exp. Group will be showcasing dozens of its Rosita brand fruits and vegetables grown in Mexico, as well as an expansion in South Texas.

The North Bergen, NJ-based company will be focusing on big news for its Texas division: a fast-approaching move to a new facility in Pharr. Business at the current facility, which opened in September 2023 in McAllen, rapidly outgrew the space, said Anthony Serafino, Exp. Group president.

Cherry Central Cooperative named Helena Beckett as its new president and CEO, effective today.

Beckett brings more than two decades of experience in the fresh produce and retail industries, with a strong track record of driving growth, building high-performing teams and developing strategic partnerships across national retail markets. Most recently, she served as director of retail sales at BrightFresh Microgreens, where she led significant revenue growth, expanded national retail partnerships and helped drive the company’s marketing and digital commerce strategy.

William H. Kopke Jr. Inc. is a fourth-generation, family-owned company founded in 1937 by its namesake. For over 87 years, Kopke has built a legacy importing and exporting the finest fruits from around the world, supplying customers throughout North America and Asia. As an industry leader, the company continues to add value through vertical integration, with strategic investments in agriculture, logistics, and refrigerated distribution.

The Giant Co., known locally as Giant and Martin's, announced its Feeding School Kids initiative, in partnership with its customers, raised more than $1.2 million to address food insecurity in local school districts throughout the communities it serves.

Berry category sales rose 6.6 percent from last year, with strawberries accounting for a 5.6 percent increase and making up 42 percent of all berry sales. This demonstrates that strawberries remain a top choice for shoppers looking for fresh fruit.