The International Fresh Produce Association brought the joy of fresh to the annual White House Easter Egg Roll and celebrated this cherished American tradition with thousands of fresh carrots and vibrant spring flowers.

A beloved event since 1878, the Easter Egg Roll is hosted on the White House South Lawn. This year, more than 40,000 children and their families are expected to attend the day filled with fun, creativity and springtime celebration.

This Cinco de Mayo, ¡Yo Quiero! Brands is turning up the heat with an exciting marketing and PR campaign designed to solidify the brand as The Ultimate Dip Destination for consumers and retailers alike. Putting the cinco in Cinco de Mayo, ¡Yo Quiero! is unleashing a fiesta of five creative activations to make sure their dips take center stage at every celebration.

Earthbound Farm has partnered with Instacart to launch a high-impact Earth Month campaign aimed at inspiring healthier, more sustainable choices.  

Jay Mahabir has been named SpartanNash's vice president of retail operations, effective immediately. Mahabir will oversee retail operations at nearly 200 SpartanNash-operated stores in 10 states. He will be focused on leading an excellent in-store and online experience for associates and shoppers.

Crystal Valley Foods launched its newly redesigned website and a bold new logo. The updates mark a significant step forward in the company’s commitment to innovation, accessibility and brand evolution.

Fresh Express unveiled a refreshed brand identity, signaling a new era for the category leader. With a modernized logo, thoughtfully redesigned packaging and a strategic vision rooted in fresh quality, taste and health, Fresh Express is reaffirming its position as a salad expert and setting the stage to connect with a new generation of salad lovers.