Gourmet Trading brings back Smurfberries
Gourmet Trading brings back Smurfberries
In anticipation of the release of Columbia Pictures and Sony Pictures Animation’s The Smurfs 2, in theaters July 31, Gourmet Trading Co. is bringing back the iconic characters to the labels on its packages of California, Oregon and British Columbia blueberries.
As part of the promotion, from June 15 through Sept. 30, consumers can enter Gourmet Trading Co.’sThe Smurfs 2 Sweepstakes for a chance to win a trip for four to Hollywood and Gourmet Trading Co.’s blueberry farm in Bakersfield. Entry information and rules can be find at gourmettrading.net/smurfs2, and the sweepstakes information will also be on the labels. No purchase necessary. Void where prohibited.
“After the success of our previous co-promotion for The Smurfs theatrical and home entertainment release, we are excited to bring back smurfberries!” Inestroza, marketing director, said in a press release. “This is one of our most popular promotions. When blueberries become smurfberries, packaging becomes a collectible as consumers seek out a complete set. We’re thrilled to be teaming up with The Smurfs 2.”
Gourmet Trading Co. blueberry labels for six-ounce, 11-ounce, and 18-ounce packages will feature six different Smurf characters, along with the sweepstakes information, until the end of August.
Follow the promotion on Gourmet Trading Company’s facebook and twitter pages along with the promotion’s twitter account@Smurfberries.