The new year brings with it a fresh era for Blue Banner Co., as its recent launch of Goody builds an inspired wave of service and supply for the citrus industry. The company is taking action to counteract issues facing the industry: reduced consumption of citrus, particularly grapefruit; increased pressure from imports, which are shrinking California’s window of sales; and the lack of retail promotional support to drive more sales of citrus. 

By positioning the brand to participate as guest speakers at respected produce forums that cater to retail buyers and merchandisers, Goody hopes to drive collaborative opportunities between all parties to see create programs that increase the demand and consumption. Additionally, Goody is launching a consumer-facing advertising campaign to increase exposure for citrus while offering advertising incentives and produce samples at club stores and retail grocery outlets.

Recognizing a need for personalized, human-centric support that has widely dwindled in the business-to-business space, Goody has taken a collaborative approach with clients, sharing market updates and insights that can fuel buying decisions through strategy. By equipping clients with on-trend industry data, Goody is helping buyers make informed decisions that support their individual needs. 

As consumer consumption has shifted with a larger assortment of options available and popular produce items like grapes and mandarins being over supplied year-round, Goody is focused on providing quality without compromise in both product and service. Goody’s vision for 2026 is centered on helping create more demand from consumers for citrus products, while working with legislation to get government assistance to restrict imports around the prime U.S. produce seasons. With more than 75 years of experience, Goody is committed to helping the industry evolve into a new era, rich with opportunity for USA suppliers.

Drawing on a history rooted in Riverside County since 1901, when W.J. (Wiser) Mazzetti’s parents settled in the area after emigrating from Montemagno, Italy, Goody holds a unique position in its market reflection. With 125 years of family history across multiple generations in Riverside, spanning dramatic cultural, societal and governmental changes, the Mazzetti family earned its place as a cornerstone for citrus and entrepreneurship excellence. Mazzetti purchased the first citrus groves for the family-owned business in the early 1940s. Shortly thereafter in the late 1940s he became a partner with Krinard Packing Co. Dedicated to blazing his own trail, Mazzetti bought out his partners in Krinard Packing Co. in 1950, emerging as Blue Banner Co.

“We’re proud to remain family owned and operated in Riverside where our family chose to settle after they emigrated from Italy at the turn of the 20th century. Looking ahead into 2026, I’m inspired to share our story of longevity fueled by expertise, as we develop our brand into a new era," said Vince Mazzetti, vice president of Goody.