WASHINGTON -- On the eve of its first Las Vegas trade show in 20 years, the United Fresh Produce Association, headquartered here, said that it plans to return to Las Vegas for its 2009 annual trade show and will continue expanding its reach to foodservice buyers and focus on produce innovations.

United Fresh 2009 will be located at the Sands Expo Center and the Venetian Hotel, headquarters for the April 22-24, 2009, event.

As a kickoff to this year's Sonora grape season, growers, shippers, distributors, retailers, foodservice buyers and others involved in the production and marketing of Mexican table grapes gathered in Hermosillo, Sonora, Mexico, in the heart of one of the state's major grape-growing areas, for the industry's second annual Sonora Spring Summit. The event is hosted by the Asociacion Agricola Local de Productores Uva de Mesa, the local association of table grape growers in Sonora, commonly known by its Spanish acronym AALPUM.

Sidney Feinstein, a veteran of supermarket retailing for more than half a century and best known for his long tenure at Kings Super Markets, died Sunday, April 20, at Boca Raton Community Hospital in Boca Raton, FL. He was 86 years old and a resident of Boca Raton.

The cause of death was congestive heart failure, according to his son Norman Feinstein.

Kicking off the prime California avocado season with a bang, the California Avocado Commission is supplementing its recently announced advertising campaign with promotional activities in support of Cinco de Mayo, the celebration in which guacamole and other avocado dishes are as ubiquitous as turkey is for Thanksgiving.

The commission's promotion plans include public relations outreach featuring celebrity chefs, an extensive on-line campaign and strong in-store merchandising support.

Salinas, CA-based Grower-Shipper Association of Central California has rolled out a new logo as well as a new web site that offers more information than its previous site.

A strong marketing and public-relations program has propelled "Wholly Guacamole" processed avocado products to lofty heights, with more than $100 million in annual sales. Similar efforts are enabling other products marketing by Fresherized Foods, based in Ft. Worth, TX, to enjoy similar success.