North American banana sales holding strong with consumer move to 'basics'
North American banana sales holding strong with consumer move to 'basics'
Reflecting the world economy, the global banana marketing situation is complex as it is described by Juan Alarcon, the chief executive officer of Turbana Corp. in Coral Gables, FL.
When the view of banana markets is narrowed to North America, it is a scene that does not reflect wider turbulence, he said, noting that it is the European and North American markets that have remained most steady.
When the view of banana markets is narrowed to North America, it is a scene that does not reflect wider turbulence, he said, noting that it is the European and North American markets that have remained most steady.