California Giant Berry Farms in Watsonville, CA, will run a 30-second television commercial in 26 U.S. markets on March 19 heralding the first day of spring.

In three of the last four years, the Mexican mango deal has gotten off to a fast start with at least some shipments in early February, and some marketable volume by the end of the month. Last year, shipments began in January and were quite heavy by the end of February.

Officials from Washington's apple industry are pleased with an early March announcement by the Mexican government that a tariff in place for more than a decade was removed. The 47 percent duty added approximately $10 to each box of imported Red Delicious and Golden Delicious apples.

A coin toss put Dante Galeazzi in McAllen, TX as regional sales manager for C.H. Robinson Worldwide Inc. What makes that even more interesting is that Mr. Galeazzi's great-great-grandfather, a farmer, held that coin four generations ago in northern Italy.

At the grim dawn of fascism and the reign of Benito Mussolini, the Galeazzi family knew difficult days lay ahead for Italy. But the family could only afford to send a lone representative to a new life in the United States.

Produce for Kids, an organization that promotes the benefits of healthy eating and supports worthy causes for children, celebrated the completion of its 2009 annual program and the continued support of its partner retailers and suppliers at a reception at the Southeast Produce Council's annual conference and expo.

The cocktail reception, held Friday, March 5, recognized the retailers and sponsors who have been such a big support of PFK.

PLEASANTON, CA — More than 225 produce industry professionals gathered Feb. 24 at the Castlewood Country Club, here, for the first of the Fresh Produce & Floral Council's two Northern California membership luncheon meetings in 2010.

The Southern California-based organization holds two luncheon meetings as well as a golf tournament and expo in the northern half of the state each year to accommodate the many members and industry representatives from the Bay area. The location also has quick and easy access from both the San Joaquin and Salinas valleys.