Green Giant and the Facebook game FarmVille are offering on-line game players and their families another incentive to eat fresh vegetables.

Held June 10-12 at McCall, ID's historic Shore Lodge overlooking Payette Lake, the Idaho-Oregon Fruit & Vegetable Association convention brought several dozen association members and companions to this year’s 48th annual event.

According to Candi Fitch, executive director of the association, "Attendance for the convention and annual meeting was the largest it has been for several years."

New Leaf Food Safety Solutions LLC in Salinas, CA, has developed SmartWash, a food wash solution that optimizes the performance of standard wash systems to deliver complete protection against bacterial cross-contamination, a common precursor to outbreaks of foodborne illness.

In May 2009, 22-year-old Jake Billmeyer stepped out of his graduation gown and cap and positioned himself behind a desk in the sales department at Ben B. Schwartz & Sons Inc. in Detroit. He is the son of Chris Billmeyer, the company president and chief executive officer, and also a fourth-generation family member working at the company.

With the goal of providing "geek-level" knowledge of fresh pear usage and handling to foodservice operators and distributors, the Portland, OR-based Pear Bureau Northwest has developed a mini seminar, How to Become a Pear Nerd.

The seven- to 10-minute educational presentation will be conducted by the Pear Bureau Northwest at booth No. 79 at the Produce Marketing Association's foodservice expo Aug. 1 in Monterey, CA.

Castroville, CA-based Ocean Mist Farms is expanding its production facility Baja Mist in Mexicali Valley, Mexico, in order to accommodate sales growth for its year-round program of product grown in Mexico with commodities such as green onions and brussels sprouts.