Pandol Bros. launches rinse-and-serve grape container
Pandol Bros. launches rinse-and-serve grape container
Pandol Bros. Inc. has launched its new rinse-and-serve grape packaging
nationwide after the completion of a controlled in-market test this past June.
Pandol Bros., based in Delano, CA, worked in close partnership with two prominent regional retail chains to test a full range of requirements including product positioning, merchandising, in-store communications and package handling.
The retailers provided critical feedback regarding all aspects of a go-to- market strategy and even helped define best practices regarding point-of- sale tactics.
Pandol Bros., based in Delano, CA, worked in close partnership with two prominent regional retail chains to test a full range of requirements including product positioning, merchandising, in-store communications and package handling.
The retailers provided critical feedback regarding all aspects of a go-to- market strategy and even helped define best practices regarding point-of- sale tactics.