Grape commission intensifies promos with international retailers
Grape commission intensifies promos with international retailers
FRESNO, CA — Export markets are a major outlet for fresh California grape
sales, consuming for typically around one-third of the state's roughly 95
million-box annual crop.
Last year, total exports were a little over 34 million boxes (19-pound equivalents), with Canada accounting for about one-third of that volume and Asian countries constituting 38 percent of all grape exports from California. Because of the importance of export markets to the industry, the California Table Grape Commission has long put a strong emphasis on market development programs in importing countries.
Last year, total exports were a little over 34 million boxes (19-pound equivalents), with Canada accounting for about one-third of that volume and Asian countries constituting 38 percent of all grape exports from California. Because of the importance of export markets to the industry, the California Table Grape Commission has long put a strong emphasis on market development programs in importing countries.