Mayda Sotomayor-Kirk, chief executive officer of Seald Sweet International-Univeg Group, was honored at the 2011 United Fresh Reception Honoring Women in Produce .

WEATHER

Salinas, CA: Daytime highs will briefly reach the mid-80s May 4 and 5, then quickly retreat to the low to mid-60s through May 10. Overnight lows will be in the mid- to upper 40s.

Bakersfield, CA: Daytime highs will briefly reach the low 90s May 4, 5 and 6, then slide back into the mid-70s through May 10. Overnight lows will be in the mid-60s through May 6, then drop into the low to mid-50s through May 10.

DEMAND

NEW ORLEANS -- In an effort to enhance the image of fresh-cut produce while at the same time educating both buyers and consumers on the strong selling points of value-added products, the United Fresh Produce Association has designed a "toolkit" specific to that market segment.

Starting with Vidalia onions and Georgia blueberries, Georgia commodities will fly high this summer with Atlanta-based Delta Airlines.

Spring is officially here, and the juice experts at Ocean Spray want to sparkle up the season with more than just warm weather.

Building on the success of last year’s first-ever professional salary and benefit survey for the fresh produce industry, the Western Growers Association announced the completion of a new and expanded survey.