The 2011 produce season is underway and should be highlighted by good quantities of high-quality produce.

W.P. Rawl, a leading producer of fresh bulk and packaged greens based in Pelion, SC, is looking to grow it greens category by introducing new consumers to leafy greens and inspiring existing customers with new usage ideas.

Bill Lipman, the last remaining founding member of the family that launched the Six L’s Packing Co. tomato empire in Immokalee, FL, died May 19 at age 88.

As with most crops in California’s San Joaquin Valley this year, white-flesh peaches and nectarines are running later than normal due to unusually cool spring weather.

There are no official estimates on start dates for the industry and no official estimates on crop size, either by variety or in the aggregate, this year, due to the discontinuation of marketing orders for peaches and nectarines in California.

Aaron Matthew Lovelace, the director of operations and a partner in Yuma, AZ-based BlueSkySearch.com, died unexpectedly on Sunday, May 15, after a brief illness.

WASHINGTON — The potato lobby has been frustrated with U.S. Department of Agriculture policies in recent months, but it received some good news in March. The American Heart Association has certified Idaho potatoes as heart-healthy, permitting the spuds to bear the association’s heart-check mark.

Potato groups have been turning up the heat in recent months to try to convince USDA to rethink a Jan. 13 proposal that would restrict servings of white potatoes to comply with revised meal patterns and nutrition requirements for the National School Lunch and School Breakfast programs.