Cases of Melissa's Great Book of Produce (John Wiley & Sons) began hitting bookstores in early March, but it is also being introduced in a place where not many books about food generally appear: in the produce departments of grocery stores across the country.

CHICAGO -- Larger-than-life graphics of Newman's Own Organics hit the streets of Illinois, Indiana, Michigan and Wisconsin this month. The graphics cover the entire body of delivery trucks belonging to Goodness Greeness, a leading distributor of organic produce in the Midwest, and are the result of a distribution partnership between Goodness Greeness and Newman's Own Organics.

In late February, a national retail chain ran a mango ad with the National Mango Promotion Board logo. That was the first fruit of the labors of the board's merchandising staff.

As of early February, it was looking as though the California asparagus season might get underway earlier than ever due to mild winter weather. But wet and exceptionally cool weather from late February through early March has delayed the crop, making it later than usual rather than earlier. It may also be lighter than normal in volume throughout the season (which typically runs through May), according to some sources.

Robert A. Grimm, co-founder of Grimmway Enterprises Inc. in Bakersfield, CA, and the current president of the operation, died Friday, March 17 of a massive heart attack. He was 54 years old.

TORONTO -- In its quest to become the destination of choice for consumers in a highly competitive Canadian marketplace, Sobey's Inc. has developed a strategy that seeks to leverage its expertise with category management to provide the freshest products possible.

According to Joseph Sbrocchi, senior director of produce, floral and bulk foods for Sobey's, the company will achieve its goal by being focused on food, driven by fresh expertise and supported by incomparable customer care in the right-sized, right-format stores that serve the unique needs of each market.