SAN DIEGO -- Chile, which typically exports about 80 percent of its annual avocado crop to the United States and expects to do so again this year, has a record crop on the trees and expects to ship a record volume of avocados to the United States during the season which started in earnest in early October.

At a special teleconference meeting, the Western Growers Association board of directors voted to immediately initiate the California marketing agreement and marketing order process to establish mandatory Good Agricultural Practices for the lettuce and leafy greens industries. In addition, at the Oct. 26 meeting, the board voted to initiate a federal marketing order process to develop a comprehensive national spinach and leafy greens GAPs order.

With a nearly 100 percent increase in volume over 2005, the Zespri gold kiwifruit season from New Zealand is now wrapping up. But gold kiwifruit aficionados won't have to wait until next year to enjoy this tropical-sweet sensation. California gold kiwifruit will hit the market in early November, and for the first time ever, gold kiwifruit is now available in smoothie form as an ingredient in the Naked Juice Co.'s new Gold Machine.

SAN DIEGO -- Putting "Ripe" stickers on avocados that are ripe and ready to use creates a "call to action" that motivates consumer purchases and results in increased avocado sales in retail stores, according to Jan DeLyser, vice president of marketing for the California Avocado Commission, based in Santa Ana, CA.

In a recent study, "the stores that had the stickered fruit outperformed the stores without the stickered fruit almost 13 percent," Ms. DeLyser told The Produce News at the CAC booth during the Produce Marketing Association Fresh Summit, here, Oct. 23.

The Canadian Food Inspection Agency has eased the import restrictions put in place in September as a result of the outbreak of E. coli 0157:H7 associated with fresh spinach. Imports of fresh spinach (including salad mixtures containing spinach) from the United States will now be allowed entry, with the exception of product grown in the San Benito and Monterey counties in California.

Retailers need to act now if they want to take advantage of a national promotional opportunity with proven sales results.

National Apple Month is an outstanding promotional foundation for the domestic apple industry. The program has been in operation for more than 100 years and has evolved from a single-day event to a three-month promotional marketing opportunity for retail stores and military commissaries nationwide. It is not too late to capitalize on the fall merchandising and display benefits of the 2006 National Apple Month contests.