The Vidalia Onion Committee in Vidalia, GA, is targeting certain regions of the United States this year with the specific goals of increasing brand awareness and increasing rings at the retail cash registers.

Wendy Brannen, executive director of the committee, visited Louisiana in early June as part of a partnership featuring a series of cooking demonstrations at Rouses Markets in the state. On Saturday, June 13, Ms. Brannen was at the Rouses Market store at 400 N. Carrollton Avenue in New Orleans, where she met consumers and educated them about Vidalia sweet onions.

The headline of this article is the tagline on the New Jersey Department of Agriculture's Jersey Fresh peach poster, and it's never been truer than this year. Thanks to favorable peach growing conditions, New Jersey is expecting an excellent crop.

With the United States in the middle of a recession, the Fresh Produce & Floral Council Expo Committee expected booth sales for its Southern California Expo in mid-July to reflect that and had projected a slight decrease from last year's record numbers.

However, "We have sold 168 booths, which is exactly the same number as last year," said FPFC President Carissa Mace. "We lost a few but we also gained a few; it is a very pleasant surprise."

You wouldn't think a guy sporting a colorful arm cast would have such a serious outlook on life -- especially since he broke his arm and shoulder while riding a dirt bike. But 19-year-old Brenton Hines throws himself into whatever he is doing -- work or play.

"I wouldn't consider myself a daredevil," he told The Produce News. "But maybe other people would. It's an adrenaline rush. I like anything that goes fast."

Pathfinder Logistics in Los Angeles, which has been in the transportation business for 40 years and just recently changed its name from Pathfinder Trucking after acquiring a cold storage and warehouse facility and expanding its logistics services, has just hired a new general manager for the transportation side of its business.

Ken Adams, formerly transportation manager for Ralphs Grocery Co., started recently with Pathfinder after more than 20 years with Ralphs, according to Steve Timmons, logistics general manager at Pathfinder.

BONITA SPRINGS, FL -- A decade of hurricanes, freezes, disease, pestilence and groves lost to encroaching real estate development has hammered the Florida citrus industry mercilessly, but growers and shippers attending the fifth Florida Citrus Industry annual conference June 24-26 at the Coconut Point Hyatt were not singing the blues.