Chiquita signs multi-year deal with Disney
Chiquita signs multi-year deal with Disney
Chiquita Brands International has signed a multi-year agreement with Disney to offer its products at Disney parks, resorts and cruise line in Florida, Fernando Aguirre, chairman and chief executive officer of Chiquita, announced at a May 26 meeting.
The company has yet to disclose any details, but Mr. Aguirre referred to the deal in remarks at the 2011 annual stakeholder’s meeting.
Labels featuring the Smurfs will also include a code for a gift-with-purchase offer.