Fresh from the Start now shipping Eastern cauliflower
Fresh from the Start now shipping Eastern cauliflower
The Eastern cauliflower deal is off to a strong start for Fresh from the Start, a division of Hapco Farms, based in Riverhead, NY. Based on favorable growing conditions, the firm expects volume and quality to be high for the duration of the shipping season.
Fresh from the Start grows 400 acres of cauliflower in Canada, an increase in acreage over previous seasons due to a spike in demand. Over all, the firm expects to ship 100,000 cases, or 1.2 million heads, during the season, which will run through mid-October.
Cauliflower is pre-cooled and inspected at the field and cooler level. Product is available in nine- and 12-count boxes.
“Like our Maine broccoli program, retailers in the East benefit from our eastern cauliflower because the product can go from the field to the distribution center in 24 hours,” said Eric Scannelli, senior vice president of sales and marketing.
In addition to Maine broccoli and Eastern cauliflower, Fresh from the Start offers a wide variety of fruits and vegetables year-round.
For more information, visit http://www.hapcofarms.com/contact.htm.