Fresh Solutions Network hires Triou as president and CEO
Fresh Solutions Network hires Triou as president and CEO
Kathleen Triou has accepted an offer to lead Fresh Solutions Network LLC, a dedicated marketing services organization committed to the advancement of the fresh potato, sweet potato and onion categories, as its president and chief executive officer.
Triou, who was previously vice president of domestic marketing of the U.S. Potato Board and most recently chief marketing officer of Avocados from Mexico, took on the lead role Feb. 10.
Kathleen Triou“We are very excited to bring Kathleen on board to lead our next phase of growth," David Masser, chairman of FSN and president of Sterman Masser Inc., said in a press release. "Kathleen has extensive experience in the produce industry and we are confident that as our new president and CEO, she will be able to take FSN to the next level by developing new strategies for increasing demand and consumption for fresh potatoes, sweet potatoes and onions. We conducted a nation-wide search for our CEO to ensure we found the most qualified person, and we are very pleased and fortunate to have found Kathleen.”
"These are important times for the fresh potato and onion business," added Todd Michael, president of Michael Farms, a FSN partner, and former chairman of both the U.S. Potato Board and National Potato Council. "We have done extensive strategic planning over the past few years with the goal of building the most distinctive marketing services company to advance the efforts of our retail and foodservice customers as well as all FSN partners. Bringing Kathleen on board accelerates our plans."
“My whole career, and particularly the time I spent at the U.S. Potato Board, has given me actionable insights into shopper behavior and category dynamics," Triou said in the release. "These learnings fueled a passion in me to elevate category performance for both the retailer and/or foodservice operator as well as the grower. Applying deep consumer insights and a strong business plan to the marketing services FSN already offers to our customers will elevate our success with selling potatoes and onions for FSN Partners. Working with the retail and foodservice channels to apply innovative, custom-marketing services to their businesses brings the model full circle. I’m very excited to take on this new challenge.”