The Super Bowl, which takes place on Feb. 8 in Santa Clara, CA, is the single largest avocado consumption event of the year. In fact, the seven days leading up to the big game in 2025 ranked among the strongest avocado sales weeks on record, with retail volume reaching 34.5 million pounds.

Needless to say, Mission Produce, a year-round supply of the World’s Finest Avocados, is ready for this year’s matchup. 

As Muslim shoppers begin preparing for Ramadan, Natural Delights is encouraging retailers to begin merchandising dates the first week of February to meet rising demand ahead of the holiday, which begins Feb. 17 this year. With dates playing a central role in Ramadan traditions, early, prominent displays ensure shoppers can stock up before the start of daily fasting, while also capturing incremental sales tied to Super Bowl entertaining, when shoppers are building baskets for gatherings and game-day spreads.

A few months ago, we at The Produce News named Sprouts Farmers Market as our 2026 Retailer of Year. At long last, the wait to read about the Phoenix-based retailer is over. Our Retailer of the Year issue drops online today and will be in print Monday.

This is the seventh year The Produce News has taken a deep dive into a retailer that is doing an exemplary job selling and promoting produce. Previous winners range from regional chains (Harps, Gelsons, Roche Bros. and Food Lion) to national giants (Walmart and Costco).

The California Date Commission is a non-profit organization funded by growers and packers, which supports the industry through marketing, research and government affairs.

We’re still feeling the squeeze on small citrus, but carrots have become the next challenge out west. In a market where jumbos matter, harvest conditions have made it difficult to get the size and volume the market expects.

Bard Valley Natural Delights, which offers whole dates for the traditionalists, pitted dates for convenience seekers and Mini Medjool Date Rolls and Medjool Date Strips for those looking for innovative, flavor-packed snacks, continues to make dates accessible to a broad audience.