Fresh Fruit Cuts develops proprietary process to bolster stone fruit category
Fresh Fruit Cuts develops proprietary process to bolster stone fruit category
Fresh Fruit Cuts has launched Woot Froot, a line of expertly selected and processed fresh peaches and nectarines. The line, which caters to health-conscious consumers looking for value-added stone fruit, will be available through October in 2013, although the company is preparing for year-round availability in 2014.
“Woot Froot pairs the great taste of fresh nectarines and peaches — one of America’s top 10 fruits — with the 
An 18-ounce retail consumer pack of 'Woot Froot' nectarines.ease and convenience of fresh cut and the added benefit of consistent quality and flavor,” Fresh Fruit Cuts' Kim Gaarde, the researcher and developer of Woot Froot, said in a press release.
Gaarde worked diligently through her company, Fruit Dynamics, over a seven-year time frame to develop the proprietary process for selecting, processing and packaging the fresh cut peaches and nectarines.
After seven years of research and development — and a few relentless doubters — Gaarde said she is proud to be a part of the team that is building new value for stone fruit growers and enhancing consumers’ access to value-added stone fruit that is both healthy and convenient.
The company tested more than 500 varieties before finding the select few that provide the desired taste and texture for Woot Froot, which has a 15-day shelf life. Retail consumer packs are available in three-ounce and 18-ounce trays, and bulk packages are available for foodservice.
“Three out of five consumers prefer to purchase ripe fruit,” Gaarde said, “but two out of five don’t know how to go about it. Woot Froot takes the guesswork out of purchasing stone fruit, a category that is loved by Americans but has been relatively flat for the past several years. We aim to change that and add a little excitement.”
