Fresh Farms increases fall veg volumes and adds Bell peppers
Fresh Farms increases fall veg volumes and adds Bell peppers
The fall 2014 vegetable program of Rio Rico, AZ-based distributor Fresh Farms will add green Bell peppers to the mix.
Jerry Havel, director of sales and marketing, indicated the volume on most other Mexican vegetable commodities will be up this fall. But Fresh Farms' overall product mix will otherwise be the same.
Havel said Fresh Farms' fall program will kick off Sept. 15 with cucumbers. The cucumber volume this fall will be up about 30 percent.
"Squash and watermelon will begin in the first week of October and hard squash about Oct. 25," he said. "We will have green beans and eggplant in November.
"Squash will be up slightly and hard squash will be up 25 percent," Havel added. "Green beans will be up 30 percent. So, we have the same items, just more of existing items."
The Bell pepper line will start shipping in mid- to late November.
All of the firm's products are branded "Fresh Farms."
"There is great demand for our label by our retail and wholesale accounts," Havel noted, adding the increased volumes this fall will help meet that demand.