Food Lion's bagged orange campaign provides 13M meals
Food Lion's bagged orange campaign provides 13M meals
Food Lion customers and associates came together once again to support hunger-relief efforts through Food Lion Feeds’ annual Orange Bag campaign, helping provide more than 13 million meals to individuals and families experiencing hunger across its 10-state footprint.
During the campaign, held Feb. 25 through March 17, customers supported hunger-relief efforts by purchasing specially marked bags filled with fresh navel oranges and making donations at the register or through Food Lion’s eCommerce platform, Food Lion To Go. Each contribution helped support local communities through Food Lion Feeds’ partnership with Feeding America and partner food banks.
“Across the towns and cities we serve, many of our neighbors face challenges accessing the food they need,” said Kevin Durkee, manager of Food Lion Feeds. “The Orange Bag campaign shows how simple it can be to come together and make a difference. We’re grateful for every customer and associate who made that impact possible.”
According to the U.S. Department of Agriculture, nearly one in seven U.S. households experienced food insecurity, highlighting the continued need to support individuals and families facing hunger.
“Ending hunger requires strong partnerships and campaigns like Food Lion’s Orange Bag initiative are a powerful example of that collaboration in action,” said Linda Nageotte, president and chief operating officer at Feeding America. “We’re grateful for Food Lion’s continued commitment and for the customers and associates making an impact in communities, helping ensure neighbors have access to the food and resources they need to thrive.”
Since the campaign began in 2019, Food Lion customers have helped provide more than 54 million meals through the purchase of Food Lion Feeds-marked navel orange bags and customer donations.
