Dümmen Orange senior plant breeder and manager Dr. Ruth Kobayashi was recently named the 2023 Paul Ecke Jr. Award of Excellence winner by San Diego Botanic Garden. The Encinitas-based nonprofit which includes a 37-acre garden located near the famed former Paul Ecke Ranch, presented her with this prestigious honor, named after the late legendary San Diego County horticulturist, Paul Ecke Jr.

The Alexandra Farms has been awarded several ribbons in the 2023 Outstanding Varieties Competition. The contest was part of the 138th annual Society of American Florists' Convention in Phoenix, held earlier in September.

New York City is enticing, captivating, and oh so alive with art, entertainment, culture and commerce. It is the center of the world for business, and floral industry companies again have an opportunity to show what’s blooming at the New York Produce Show and Conference, Dec. 6, at the Jacob Javits Convention Center.

Each year the Society of American Florists honors the best in floral marketing with the coveted Marketer of the Year award. The award was revealed this morning at SAF's 29th Annual Innovation Breakfast at SAF Phoenix 2023.

Every year, All-America Selections hosts an awards ceremony to honor two individuals who have given significantly to AAS.

HilverdaFlorist is proud to share two exciting new catalogues for the year 2024. These editions present the commercial Gerbera assortment as well as a wide range of other Cut Flowers (Limonium, Alstroemeria, Dianthus, Scabiosa, Gypsophila and Helleborus).