The 2024 fall wedding season is about beautiful, intense colors and unusual combinations. Nowadays, couples want unique and personalized floral designs for their big day, so knowing these trends is key to success. Rio Roses made up a list of the popular color palettes shaping fall weddings this year.

Sakata America Holding Co. Inc., a major subsidiary of Sakata Seed Corp., is proud to announce the grand opening of its new headquarters, the Sakata Woodland Innovation Center. This state-of-the-art facility, located on 219 acres of prime agricultural land in Yolo County, CA, marks a significant milestone in the company's commitment to advancing agricultural innovation and sustainability.

In a recent video by Flower Circus, tulip industry experts gathered to discuss the challenges facing the upcoming season. This recap highlights key points from the conversation, where specialists shared insights into the unusual weather conditions, market dynamics and future trends that are reshaping the tulip industry.

Sustainability is increasingly important across many industries and the floral sector is no exception. Responding to this shift, the American Floral Endowment has launched Sustainabloom, a program aimed at providing education and resources to support sustainable practices in the floral industry.

The floral industry is seeing a transformation with the launch of "That Flower Feeling," a nationwide marketing initiative led by CalFlowers. This campaign is designed to reshape how consumers view flowers—not just as luxury items but as essential to daily self-care routines. Spearheaded by Vanessa Leite, director of That Flower Feeling, the campaign focuses on increasing fresh flower consumption by promoting their emotional benefits.