For more than a decade, Galentine's Day (Feb. 13) has been growing in popularity, including in the floral industry, which now offers products recognizing this trend. "We continue to see a spike in demand for our foam products that help customers create fun floral arrangements and care packages to show gratitude for the women in their lives,” says Amy Steidl Olson, director of product development at FloraCraft, a manufacturer of foam products for the craft and floral industries.

The AmericanHort Board of Directors is pleased to announce the application period for the 2022 board of director nominations is now open. Applications will be accepted until February 18, 2022 from AmericanHort members interested in being nominated for the AmericanHort board of directors’ election.

(Annapolis, Md.) — In October 2021, the Wholesale Florist & Florist Supplier Association (WF&FSA) introduced a new initiative to bring the floral community together and highlight the positive impact and importance of flowers in everyday life. Appropriately branded as The Flower Movement, its mission is to create an environment for collaboration, storytelling, and oneness.

–Photos taken by Adam Campbell

Members of the tropical plant community gathered in Tampa, FL, last week for the annual Tropical Plant International Expo. Educational sessions, new varieties, and high tech solutions were among the myriad experiences attendees had the unique opportunity to experience. The event was well attended and the trade show floor was filled with friends, old and new, enjoying the best the tropical plant industry has to offer.

AmeriSeed went into the new year with smiles all around after receiving news that our Torenia Vertigo Deep Blue F1 was selected as the All American Selections (AAS) 2022 Ornamental Winner. Our entire team, from breeders and seed production to inventory and packing, are proud to see that this robust variety has received praise from the other side of the globe.

Starting a professional career often leaves one feeling flush with emotion. Whether it is excitement, anxiety, or a combination of the two, the American Floral Endowment’s Young Professionals Council strives to be better equipped to enter the workforce. In the fall of 2021, AFE circulated a survey to gather more career-focused information on experience, background, and advice from current industry professionals. The results were presented and discussed during a YPC webinar conducted by AFE in November of 2021.