With the arrival of Spring, wedding consultations are beginning to pour in, signaling that this will be a busy wedding season! But how do you wow your prospective clients and distinguish yourself from the other florists they're considering? It's all about the details that will help you stand out the most! Here are some pointers to help you through the consultation process and wow your clients.

The American Floral Endowment (AFE) is now accepting applications for their 2022-2023 Educational Grants. The deadline for submission is June 1, 2022.

AFE's Educational Grants help fund wide-reaching academic programs that provide solutions and focus on ongoing and new educational opportunities.

April marks 70 years since the founding of the then-Florida Nurserymen & Growers Association.

Details Flowers Software announces their new partnership with Syndicate Sales. This partnership will give Details members the ability to plan, utilize, and access products from the Details software platform with Syndicate Sales exclusive product collections.

This week we celebrate farmworkers and the contributions they make to society. We also must be reminded of the progress that is yet to be made regarding their welfare, health, safety and rights.

A memorial tribute has been established by Red and Katie Kennicott through the American Floral Endowment (AFE), honoring Donald (Don) E. Hook, AAF.

Don passed away peacefully on Sunday, March 20th at the age of 92. Don was a longtime member of the floral industry and a devoted family man.