Floranow, Mena’s leading online floral marketplace, announces its acquisition of Bloomax, the largest wholesale distributor of fresh-cut flowers in KSA, which is the GCC’s largest individual market.

Floranow is acquiring 100 percent of Bloomax, with the transaction funded by a combination of debt and equity.

The company is supporting the LGBTQ+ community through student scholarship funding

1-800-FLOWERS.COM Inc. is teaming up with Point Foundation to support and empower LGBTQ+ students to achieve their full academic and leadership potential this Pride Month.

Floral retailer understand the importance of tracking expenses, revenues and profits. But marketing metrics should also be tracked. Marketing metrics are essential to help determine business strengths and weaknesses so that floral retailers can make data-driven decisions.

The release of the report "U.S. Floral Gifting Market - Industry Outlook & Forecast 2023-2028" has been announced. Consumers seek unique and personalized arrangements for their loved ones instead of standard bouquets. This trend has led to the growth of florists who offer customizable and unique arrangements. One of the main reasons for this trend is the desire for a more meaningful and thoughtful gift.

According to the American Floral Endowment, sustainability can be thought of as “meeting the needs of the present without compromising the ability of future generations to meet their own needs,” as defined by the 1987 United Nations Brundtland Commission, yet details in this space are certainly lacking.

Rio Roses  has listed the six top wedding bouquets trends for this year. While 2022 was all about bold and bright florals, with a major nod to baby’s breath, 2023 is far more understated and minimalist.