The most patriotic holiday of the year is upon us. It’s time to get out the red, white and blue decorations and prepare for big floral sales. Rio Roses provided nine sure-fire marketing tips to increase Fourth of July business this year.

San Francisco Flower Market a leading source for all floral product in the Northern California floral industry, is thrilled to unveil its brand-new logo, igniting a fresh era of creativity and excitement for the historic wholesale market and its customers.

Like last year, it was another sunny week full of color and innovation: FlowerTrials 2023 is a wrap! Together with 60 participants, HilverdaFlorist presented its new Pot, Patio & Garden varieties. FlowerTrials one of the highlights of the year where a biggest in-house show is created. In an indoor and outdoor garden setting, the latest genetics were presented to 1,100 visitors.

Yes, summer has just started but IFPA is a seasonal industry and that means it’s always looking forward to the next season. For this month’s update, there are a few important details to mark on calendars:

Black Tulip Flowers is one of the largest floral companies in the Middle East, Africa and southeast Asia, with over 30 years of experience in growing, export, import, retail and wholesale of fresh flowers in the region.

The International Fresh Produce Association is committed to empowering people who can lead from wherever they are – in their current roles and the roles they aspire to. The Leadership Path offers progressive leadership development programs – from entry-level staff to next-gen leaders to the C-suite. Three of nearly a dozen programs opened in early June for applications. Others open later this year or are on-demand online.