Organics are no longer that mysterious area in that produce aisle where only a handful of eclectic shoppers bother to go. Organics are now mainstream, which of course means those massive year-over-year sales increases are long gone, replaced by consistently strong sales. 

With nearly 6,000 acres of orchards in Washington state and multiple state-of-the-art packing facilities, Legendary Fruit Co. built one of the world’s largest vertically integrated tree fruit platforms. Formerly known as Legacy Fruit in Wapato and Chelan Fruit in Chelan, these operations will now operate under a unified name: Legendary Fruit Co.

Diamond of California launched its new and highly requested gluten-free Nut Pie Crust, a delicious and inclusive upgrade to its original Nut Pie Crust introduced in 2019. The new gluten-free Nut Pie Crust will replace the original recipe and is available in two flavors, Pecan and Chocolate Nut. 

With cherry season on the horizon, Superfresh Growers is taking a measured, strategic approach to what promises to be a high-quality and promotable Northwest crop. Leveraging a network of orchards across multiple elevations and regions, the company is focused on delivering a steady supply and standout flavor throughout the summer retail window.

Violet Bifulco is in her second year of working full time with her three cousins, Umberto IV, Gennaro and Umberto Joseph.

With a larger crop, ideal growing conditions and added operational firepower, CMI Orchards is entering the 2025 cherry season with high expectations and a plan to help retailers capture every opportunity. From early-season promotions to late-summer supply, the company is well-positioned to meet consumer demand with premium quality and seamless execution.