Carcione's Fresh Produce Co. Inc. on the Golden Gate Produce Terminal in South San Francisco has long carried Asian produce items to service mostly small- and medium-sized retail markets and restaurants in the San Francisco Bay area. But that dynamic has changed over the years, said Pete Carcione, president of Carcione's Fresh Produce.

He said that it used to be more common that the Golden Gate Produce Terminal serviced retail markets and restaurants whose customers were exclusively Chinese. But now "maybe only 50 percent of the business is Chinese," he said.

Recently approved regulations for organic foods in Canada could have a dramatic impact on how the country's organic produce is grown, imported and sold.

The Canadian Produce Marketing Association is among several industry organizations that are working to make changes to the regulations before they potentially stymie organic sales in Canada.

"We are still fighting the organic battle here in Canada to ensure a workable system," Heather Holland, senior technical manager for food safety and government relations of CPMA, told The Produce News.

U.S. mushroom growers are entering 2007 with a marketing situation not seen in many years as prices offered by processors are reaching last year's fresh-market prices.

Laura Phelps, president of the American Mushroom Institute in Washington, DC, released a report Jan. 8 titled 2007 Mushroom Outlook from the American Mushroom Institute.

One major area on which the California Tree Fruit Agreement will focus in the coming year, according to CTFA President Sheri Mierau, is food safety and the possibility of establishing an industry food-safety certification program.

Ms. Mierau, who was promoted to president effective Jan. 1, succeeding Blair Richardson, was previously vice president of marketing.

Recent news reports of problems with food-borne illness have highlighted the need for growers, packers and shippers in all commodities to be sure that the food-safety programs they have in place are adequate.

FRESNO, CA -- John Hein, who for the past 17 years has been director of marketing for Kingsburg Orchards in Kingsburg, CA, resigned Jan. 8 and accepted a position as marketing director for Crown Jewels Marketing & Distribution, here.

A written statement from Kingsburg Orchards said: "John has been a valued member of the Kingsburg Orchards sales team. We will miss him, and we wish him every continued success."

Kingsburg Orchards salesman Bob Maxwell said that an announcement would be forthcoming shortly regarding changes in staff assignments within the company.

The California Central Valley citrus industry has been devastated by a deep and prolonged freeze.

Without knowing the full details, citrus growers fear the worst -- that a substantial portion of the crop has been lost to the freeze. Growers will assess the damage again Monday, Jan. 15 and have a better idea as the extent of damage and loss.

Meanwhile, the weather forecast for Bakersfield, CA, predicts morning lows of 25, 25, 28, 27, 29 and 31 over the next six days.