The California Association of Flower Growers & Shippers will host its highly anticipated Fun ’N Sun Floral Convention Aug. 5–8, at The Langham Huntington in Pasadena, CA. This milestone year marks the association’s 85th anniversary, celebrated under the theme “A Legacy in Bloom: 85 Years of Floral Excellence.” 

Bringing together floral professionals from across the country, Fun ’N Sun 2026 will deliver a dynamic and immersive experience designed to inspire innovation, strengthen business connections, and celebrate the artistry and impact of the floral industry.

“Fun ’N Sun 2026 is more than an event—it’s a celebration of the people, passion, and progress that define our industry,” said Lane DeVries. “As we mark 85 years, we’re bringing together the very best in education, innovation and connection to inspire what’s next for floral industry.”

Powerful Education Designed for Today’s Floral Professionals

This year’s education program features an engaging lineup of keynote speakers, expert-led sessions and industry panels focused on the topics that matter most. Attendees will gain insights into consumer behavior, marketing effectiveness, color strategy, emerging trends and domestic flower production.

Highlights include:

• A keynote presentation by documentary filmmaker Brett Culp on leadership, innovation, and high-performance teams 
• A forward-looking exploration of American Floral Trends for 2027–2028 with J. Keith White AIFD
• A dynamic West Coast grower panel, offering firsthand perspectives on challenges and opportunities shaping the industry 
• Sessions from industry leaders including J Schwanke, Amy Balsters, and Jenny Barker, covering topics from consumer activation to the emotional power of flowers

Together, these sessions are designed to provide practical, actionable insights that attendees can immediately apply to grow their businesses.

Exclusive Behind-the-Scenes Industry Tours

Fun ’N Sun 2026 offers rare access to some of the most iconic and influential destinations in the floral world. Attendees can participate in curated off-site experiences, including:

• The Original Los Angeles Flower Market and the Southern California Flower Market, two of the most historic and expansive flower markets in the United States 
• A behind-the-scenes tour of Fiesta Productions, where the world-famous Rose Parade floats are designed and brought to life 

These immersive tours provide a firsthand look at the floral supply chain—from global sourcing to artistic execution—offering insights few industry professionals experience.

“We’ve created an experience that goes beyond the ballroom,” said Lane DeVries. “From the energy of the L.A. Flower Markets to the artistry of Fiesta Productions, these behind-the-scenes moments are what truly set Fun ’N Sun apart.”

Signature Evening Events Bring the Experience to Life

Beyond education, Fun ’N Sun is known for its unforgettable atmosphere and creative celebrations. This year’s evening events elevate the experience even further:

• “The Secret Garden” Dinner — a whimsical outdoor celebration set under the stars, blending floral artistry, music and connection in an enchanting garden setting. 
• “An Evening of Glitz and Glamour” — a vintage-inspired celebration of elegance and style, featuring live entertainment, immersive design elements and a wearable floral art experience. 

These signature events create meaningful opportunities for networking, collaboration, and celebration within the floral community.

A Complete Floral Experience

Additional highlights include:

• The vibrant Fun ’N Sun Floral Display, showcasing innovative designs and exceptional blooms from CalFlowers members 
• The Flower Fair, where growers, suppliers and service providers connect and showcase the latest products and innovations 
• Hands-on workshops offering practical design techniques and trend-driven education 

The event also kicks off with the annual Golf Tournament at Brookside Golf Course, offering a relaxed and scenic opportunity for early networking. 

Registration, Exhibits & Sponsorship Opportunities Now Available

Registration is now open for key components of the Fun ’N Sun 2026 experience. Attendees and companies are encouraged to secure their participation early, as availability is limited.

• Golf Tournament Registration is open, offering a scenic and relaxed opportunity to connect with industry peers at Brookside Golf Course. 
• Booth and Tabletop Exhibits for the signature Flower Fair are now available, providing companies with a high-impact platform to showcase products, services and innovations to attendees from across the floral supply chain. 
• Sponsorship Opportunities are also available, with options designed to increase brand visibility, engage with decision-makers and support the continued growth of the floral industry. Opportunities begin at accessible levels, making participation possible for companies of all sizes. 

Early participation is encouraged to maximize visibility and secure preferred opportunities during this milestone 85th anniversary event.

Open to the Entire Floral Community

Fun ’N Sun 2026 is open to both members and non-members, welcoming all who are passionate about the floral industry. With limited booth and tabletop availability and strong early interest, participation is expected to be high for this milestone year.