Over 500 million pounds of asparagus is consumed by U.S. shoppers, and up to 90 percent of that is imported from Peru and Mexico.

National Guacamole Day (Sept. 16) fell on Taco Tuesday this year, and ¡Yo Quiero! seized the opportunity to drive retail value with a coordinated consumer marketing and public relations campaign.

The Southeast Produce Council successfully expanded its Southern Innovations Networking Adventures, now offered earlier to fully integrate with the broader conference experience. This year’s events set the tone for a dynamic and engaging gathering, providing members with exciting new opportunities to connect, compete and celebrate within the produce industry.

To help drive new business and improve its supply chain efficiencies, Calexico, CA-based Altar Produce strengthened its business structure in 2025.

 The California Leafy Greens Marketing Agreement released its 2025 Annual Report, highlighting the organization’s continued work to strengthen food-safety standards for leafy greens.

Crunch Time Apple Growers, a cooperative of more than 160 apple growers, is kicking off the 2025 harvest of SnapDragon apples. Known for their monster crunch, sweet and spicy flavor, and vibrant red skin, SnapDragon apples — the official apple of the Buffalo Bills — are being picked at peak quality and will soon be in stores.