Danziger, a global leader in bedding plant breeding, cut flower breeding and foliage production, invites growers, retailers, wholesalers, buyers and industry partners to discover what's next at Flower Trials 2026, taking place June 9-12 in the Netherlands.

This year, Danziger's display will bring together new genetics, practical grower knowledge, retail inspiration, branded programs and point-of-sale ideas – all created to help turn strong varieties into stronger opportunities for the season ahead.

"At Flower Trials, we want visitors to experience our varieties beyond the plant itself," said Ori Danziger, deputy CEO. "It is a place to see performance, understand the breeding work behind each introduction, explore how varieties can be presented in the market, and have the conversations that help move ideas forward."

What visitors can expect

New varieties built around real market needs: Danziger will introduce new varieties for the upcoming season and beyond, highlighting fresh colors, improved performance and solutions developed with the needs of growers, retailers and today's consumers in mind. From adaptable genetics and efficient production to strong garden performance and long-lasting appeal, the new assortment is designed to support real opportunities for the season ahead.

Retail inspiration and POS solutions: Visitors will find retail concepts, branded programs, point-of-sale tools and display ideas created to inspire the next step – from the greenhouse to the retail floor and all the way to the consumer.

Professional sessions with practical value: Throughout the event, Danziger will host grower-focused sessions offering technical insights, production knowledge and practical guidance to support planning for the season ahead.

What's new for 2027?

The 2027 season brings a fresh mix of new introductions, expanded series and smart upgrades to trusted favorites. From bold retail presence to flexible growing solutions, Danziger's new assortment is designed to support a season that feels fresh, relevant and full of potential.

BESTIES – More color. New varieties. Perfectly uniform.

The BESTIES Osteospermum series returns with three new additions, creating a fuller and more colorful program for growers and retailers. With its upright, mounded habit, large flowers, strong branching, good rooting abilities and extended flowering period, BESTIES brings reliable performance together with a bright, cheerful garden look that consumers can easily connect with.

SOL LUNA – The next generation of hybrid impatiens. For sun or shade.

SOL LUNA is a next-generation hybrid impatiens brand created for today's growers, retailers and gardeners. With standout color, clean foliage, excellent garden performance and the flexibility to plant in sun or shade, SOL LUNA offers two smart solutions under one brand: SOL LUNA COMPACT for small pots and mixed planters, and SOL LUNA PRIME for landscapes and containers of all sizes.

AMAZONAS – A wild spirit becomes a full series

AMAZONAS continues to grow from one standout introduction into a bold and distinctive series, with three new varieties joining AMAZONAS Plum Cockatoo. Inspired by the untamed beauty and strength of the rainforest, AMAZONAS brings unique bloom patterns, green ruffled edges, climate tolerance and strong tropical character to retail displays, containers, gardens and combinations. It is a series designed to stand out.

For Danziger, Flower Trials is more than a showcase of new varieties. It is a meeting point for people, ideas and opportunities – a place to see what is coming, understand how varieties perform and imagine how the next season can look, grow and sell differently.

"Flower Trials gives us the opportunity to meet our customers in person and share not only our latest genetics, but also the knowledge, tools and ideas that can support their success," Ori Danziger said. "It is where conversations become ideas, and where ideas can grow into practical opportunities for the season ahead."

"Our entire global team will be there – breeders, product experts, technical teams, sales, marketing, customer service and our full European team," Danziger added. "We look forward to welcoming growers, wholesalers, retailers, buyers and industry partners, sharing ideas, and helping make the season ahead truly extraordinary."