2026 Grow Pro Webinar lineup announced
2026 Grow Pro Webinar lineup announced
The American Floral Endowment’s Grow Pro Webinar Series will return in 2026 for its sixth year, continuing to provide timely, research-based education for growers across the floral and horticulture industry.
What began as a targeted training initiative has grown into one of AFE’s most widely attended educational programs, reaching hundreds of professionals each month and supporting growers at all stages of production.
The 2026 lineup features a broad range of topics addressing key production challenges and emerging innovations. Sessions will cover pest and disease management, substrates, water use, plant growth regulators, technology integration, temperature management and sustainable production strategies.
“The Grow Pro Webinar Series has become a vital connection point between research and practice,” said Laura Barth, AFE research coordinator. “These webinars allow us to deliver high-impact, field-applicable information directly to growers while fostering meaningful conversations about the challenges they face.”
Engagement remains a defining strength of the series. In 2025, individual webinars exceeded 300 registrations, with recordings generating hundreds of additional views on AFE’s YouTube channel. Live question-and-answer segments encourage discussion and allow participants to interact directly with speakers on real-world applications.
The Grow Pro Webinar Series is offered free to the industry through the support of program sponsors.
Sponsorship opportunities are available for the 2026 season, with options designed to maximize visibility and impact. Sponsors receive recognition during live webinars, inclusion in promotional outreach and placement in recorded sessions available on YouTube year-round.
As the 2026 season begins, AFE said it looks forward to continuing the collaborative effort to deliver accessible, research-based education that supports progress across the floriculture industry.