'Fantastic Four' promotes 5 A Day at Wal-Mart
'Fantastic Four' promotes 5 A Day at Wal-Mart
Foiling the evil plans of Doctor Doom, restoring world peace and teaching families about nutrition -- all in a day's work for Marvel's "Fantastic Four" superheroes.
Families will fly to the produce department with Mr. Fantastic, The Invisible Woman, The Human Torch and The Thing at over 1,700 Wal-Mart Supercenters and Neighborhood Markets on June 25 from 11 a.m. to 5 p.m. to Build a Fantastic You with 5 A Day The Color Way.
Being held just before the much-anticipated release of the Fantastic Four movie in July, this unique retail event is a collaboration between Produce for Better Health Foundation and Wal-Mart, with the support of Alliance International LLC, Chelan Fresh, The Oppenheimer Group, Dean Foods, DNE World Fruit Sales, Dole Food Co., Dole 100 Percent Juice, Florida Department of Agriculture & Consumer Services, Mrs. Dash 10-Minute Marinades from Alberto-Culver Co., Ocean Spray Cranberries Inc., Sams Choice Beverages, Seald Sweet LLC, Splenda Artificial Sweetener from McNeil Nutritionals, Stemilt Growers Inc. and Sunkist Growers Inc.
Superhero-sized signage and other eye-catching graphics featuring the Fantastic Four will draw children and their parents to the produce department, where they can sample products from participating sponsors and learn how to achieve at least five servings of fruits and vegetables a day from a variety of color groups for better health.
Children will receive a special-edition Fantastic Four comic book promoting good deeds and good nutrition; the book, designed with assistance from PBH registered dietitians and nutrition education experts, teaches the importance of eating a variety of colors.
Parents will receive PBHs 5 A Day The Color Way guide, which introduces families to the five health-promoting color groupings, the fruits and vegetables in each group, and other useful information. PBH and Wal-Mart are creating a fantastic opportunity to educate families about the Color Way message in a way thats fun and exciting, said PBHs vice president of partner marketing, Bob Gregg.
This Fantastic Four joins Marvels Healthy Heroes, Charlie Brown, Shrek and Peter Rabbit as the fifth in a series of Color Way-themed retail-tainment promotions planned by PBH and Wal-Mart, supported by Wal-Mart suppliers and executed by MARS Advertising in Southfield, MI.