Fall activities highlight Ocean Spray’s 85th anniversary
Fall activities highlight Ocean Spray’s 85th anniversary
Ocean Spray is marking its 85th year with a full slate of fall activities that will highlight the longtime cooperative’s role as the leading cranberry marketer.
“Fall is our big season, and this year will be very exciting,” said Sharon Newcomb, associate global brands communications manager at Ocean Spray. “We’re planning many activities to give a nod to our 85th year.”
Again in 2015, Ocean Spray will feature its “Bogs Across America” event, now in its 11th year. The event takes place in conjunction with Disney’s Food & Wine Festival held at the Epcot Center. The festival kicks off Sept. 25 and runs until Nov. 16.
“We have a partnership with Disney for our ‘Craisins’ brand,” said Newcomb. “In addition to handing out samples of ‘Craisins,’ we’ll have a bog set up there and we’ll have grower-owners on hand the opening weekend to interact with the guests and educate them about the cranberry harvest.”
Later in the fall, Ocean Spray will hold its Harvest Celebration and Cranberry Festival Oct. 17 behind Patriot Place at Gillette Stadium in Foxboro, MA.
“In the fall, we invite people to come to Patriot Place and watch us harvest a real cranberry bog,” said Newcomb. “Bass Pro Shops also puts on some activities and live music, and most of the restaurants at Patriot Place have cranberry-inspired dishes to sample during what is called a Taste of Patriot Place. So it is really a great family-oriented fall day that is free to the public.”
Ocean Spray will return to the Big Apple for its annual celebration at Rockefeller Center. There, on Nov. 3-4, a bog will be constructed to draw attention to the iconic fall fruit and educate the public about ways to use them on their holiday tables.
“The New York celebration is a little later this year, but we wanted to hold it closer to Thanksgiving in honor of our 85th year,” said Newcomb.
Newcomb said that Ocean Spray cranberries have been a staple on the holiday table for 85 years, and the cooperative is looking to play up its longevity in the eyes of consumers.
“People love their cranberry sauce, and we’re doing some research around cranberry sauce and how trends and traditions have changed over the years,” she said. “We’ll be sharing a lot of information in terms of stats for the company and different highlights throughout those years, as well as imagery from throughout the years, including a limited-quantity run of throwback sauce cans with 1950s graphics. It will be a retrospective of Thanksgiving, and we think it will be a lot of fun.”
Finally, Ocean Spray will cap off its fall activities with its float at the Macy’s Thanksgiving Day Parade, the seventh year it has participated in the popular fall event.
“It will be a pretty packed fall as usual, but we’re excited about all the fun activities we have planned around our 85th anniversary celebration,” she said.