Rising middle class can change export dynamics for apples
Rising middle class can change export dynamics for apples
Countries with a growing middle class give producers of Washington apples increased opportunities to market product abroad. Todd Fryhover, president of the Washington Apple Commission, provided The Produce News with the following observation. "As economies improve and the middle class grows, [apple] size and pricing improves to be similar to the United States." Historically, foreign markets have favored smaller-sized apples, Mr. Fryhover said. But he sees potential for the dynamic to change in the coming years.