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Industry challenged to tell its own story

ORLANDO, FL — That the industry has only itself to blame for stagnant per- capita consumption growth was the overarching message delivered by Produce Marketing Association President Bryan Silbermann in his annual state-of-the-industry address at the association's 2010 Fresh Summit International Convention & Exposition, held here Oct. 15-18.

Speaking during the breakfast general session Oct. 16, Mr. Silbermann took shots at unfair reports in the media, but said that the media are not to blame. "The responsibility for our lost brand rests with us," he said.

Fresh Summit draws big numbers

ORLANDO, FL -- Produce Marketing Association's 2010 Fresh Summit International Convention & Exposition drew a record-breaking audience from the global supply chain when it convened Oct. 15-18, attracting 18,284 attendees from 58 countries to Orlando's Orange County Convention Center.

Begun 61 years ago primarily as a networking event, Fresh Summit has expanded to include industry-leading education and information today.

NWPB takes watermelon promotions to new heights

Gordon Hunt has promoted watermelon in several unique locations over the years for the National Watermelon Promotion Board, including Japan and the furthest eastern point in North America.

However, his most recent promotion has taken watermelons to new heights — 8,800 feet to be exact.

'The Art of Living with Marilu Henner' to feature Smith’s Farm

"The Art of Living with Marilu Henner," a prominent lifestyle show hosted by stage and TV star Marilu Henner, will feature Smith's Farm, a Presque Isle, ME- based broccoli and potato grower-shipper, on an upcoming episode in a spot titled “Healthier Living — From the Farm to the Table.” The segment, which is part of the Healthy Living through Healthier Choices series, is expected to air in early November.

At Sun Fresh, volume increases for Blanc seedless grapes

VISALIA, CA — They're big. They’re beautiful. They’re crunchy. They’re sweet. "What else can I say?" said Darrel Fulmer, managing partner at Sun Fresh International LLC, here, when asked what characteristics, besides their lateness, make the proprietary Blanc seedless table grape variety special.

One bite into one of the big, beautiful, sweet, crisp berries from a bunch in a clamshell that had been sitting on Mr. Fulmer’s desk for two days validated his claim.

'Passion to sell' sets Fairway Market apart from the competition

PARAMUS, NJ — Peter Romano's eyes light up when he talks about Fairway Market and its produce operation.

Mr. Romano, the retailer’s vice president of produce and floral and a nearly 40-year veteran of the retail produce trade, gave The Produce News a tour of Fairway’s only location in the Garden State in the busy Fashion Center Mall, here, in upscale Bergen County just outside New York City.

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