Epic Roots, Todd Koons and mache profiled in recent <i>Time</i> magazine article
Epic Roots, Todd Koons and mache profiled in recent <i>Time</i> magazine article
Salinas, CA-based Epic Roots LLC, a leading grower and distributor of mache-based salads, announced that its founder, Todd Koons, and mache were featured in the Culinary Renegades article in the April 4 issue of Time magazine.
The article begins, "What?s for dinner? Something unexpected. From farming to fast food, these creative thinkers are transforming the way we eat." The piece continues, "Todd Koons had the idea of packaging an organic spring-lettuce mix. Mesclun had never been grown in a large-scale industrial way and mass cultivation proved to be a challenge. But Koons persevered, and by 1993 his company was farming 10,000 acres a year and shipping bagged spring mix nationwide. His enterprise helped change the way Americans get their greens, earning Koons the nickname, "the Johnny Appleseed of salad." "
Mr. Koons is portrayed whimsically in a full-page portrait by Oakland, CA, photographer Thomas Broening, who buried him up to his neck in a field of mache. The photograph is reminiscent in tone of the shot taken by Ruven Afanador for The New Yorker food issue of Sept. 6, 2004 that had Mr. Koons perched precariously on stilts holding heavy wooden boxes filled with mache.
Epic Roots, founded in 1998 by Mr. Koons and headquartered in Salinas, CA, supplies mache and mache mixes to more than 3,000 stores nationwide.
The article begins, "What?s for dinner? Something unexpected. From farming to fast food, these creative thinkers are transforming the way we eat." The piece continues, "Todd Koons had the idea of packaging an organic spring-lettuce mix. Mesclun had never been grown in a large-scale industrial way and mass cultivation proved to be a challenge. But Koons persevered, and by 1993 his company was farming 10,000 acres a year and shipping bagged spring mix nationwide. His enterprise helped change the way Americans get their greens, earning Koons the nickname, "the Johnny Appleseed of salad." "
Mr. Koons is portrayed whimsically in a full-page portrait by Oakland, CA, photographer Thomas Broening, who buried him up to his neck in a field of mache. The photograph is reminiscent in tone of the shot taken by Ruven Afanador for The New Yorker food issue of Sept. 6, 2004 that had Mr. Koons perched precariously on stilts holding heavy wooden boxes filled with mache.
Epic Roots, founded in 1998 by Mr. Koons and headquartered in Salinas, CA, supplies mache and mache mixes to more than 3,000 stores nationwide.